This is a project I completed recently for the Chinese HQ of CARAT – a global media firm. Their creative brief was short, but brilliant. In fact, it was so short it had just two words – ‘Star Wars’.
And from those two words out of Shanghai came this natty design about the rise of Programmatic Advertising in China.
I also received a glowing testimonial from Sarah Weyman, CARAT’s Head of Corporate Development in China;
“The brief was simple and the timescales pretty tight – Paul and the team blew us away, delivered ahead of time and even better than I could have imagined, and it’s been a piece of content we’ve printed again and again as more clients asked for a copy. Massive thanks from me.”