Flexseal has been at the heart of the civils and drainage sector since 1989 and today employs approximately 60 people in the UK. Managing the ever-changing demands of a large number of customers can be challenging, so the company has implemented new strategies to service these customers in a way they hope is consistent, fair and adds value. “I’ve challenged my team to modernise our business and use technology to manage our growth and offerings to customers.” Explained Lee Pashley, Flexseal’s Mangaing Director, who further stated that modernisation is a key focus for the next 15-year business plan.
The perpetual challenge Flexseal have is adding new service provisions to their customer base. Their marketing team collated market insights and customer feedback that clearly pointed out to that additional training was at the top of their customers’ agendas .
Shifting training online
Flexseal offers in-branch practical training for its customers but recognised that this can present certain logistical issues for time-pressed merchants. Their marketing team approached HERRON + CO to come up with a solution based on their needs and strategy for the Flexseal Academy. Working closely with the Flexseal team we worked out a project scope and data structure on how it could be done. A few weeks later Flexseal’s new training tool can instantly give all ther customers access to training materials; a service that they have never been able to offer before. The content is very much tailored to sales tips and tactics as well as industry standards and changes.
Flexseal Academy is now an extension of the supplier’s established training led by its team of experts. The online platform allows the company to react to and communicate changes that affect the pipe connections industry, aiming to keep builders’ merchants at the forefront of any changes.
HERRON + CO and Flexseal are now working on a Danish version of the Flexseal Academy, with other sales territories set to follow.