How it all began
TTI, Inc is a client I’ve worked with for almost 20 years. The world’s leading specialist distributor of electronic components, the company began in Fort Worth, Texas and now has an international presence, with locations across North America, South America, Africa, Asia and Europe. With almost 6,700 employees and global warehouses containing over 850,000 component parts, it’s quite an impressive operation — it’s been incredible to watch its growth over the years.
I began working alongside TTI’s marketing team in their European headquarters in Munich back in 2002, to provide creative assets for its 46 European sales branches. Everything I do for the company is through that central marketing office in Europe — a department that has expanded as the company has over the years.
While TTI sells some of the most cutting edge technology, when it comes to marketing the emphasis is still really on traditional print design work; everything from catalogues, magazine and poster adverts, data sales tools, internal comms, large scale campaigns. As it has a pan-European presence, the literature is often produced in several different languages. I love that print still carries a lot of weight in industry, for their employees, suppliers and customers.
“We needed someone to help us with creative design as well as branding for our literature, including brochures specifically for our European outfit and Paul was that person.” — Geoff Breed, Vice President
Supporting an evolving business
Over the 20 years that I’ve worked with TTI, I’ve seen so many of the natural shifts that occur as a business develops and been there to support the team with whatever that has entailed.
Over the years, I’ve been asked to do several overhauls of the brand and visual language for the company that reflect new marketing strategies; I’m always looking for new ways to keep the design fresh and contemporary while staying true to the heart of the brand which I know so well.
Being a consistent part of their marketing effort for so many years has meant I have a really unique perspective and experience on how the company works and its story. It helps when it comes to thinking ahead on its brand evolution and make really meaningful choices around design — and allows me to better support their internal team.
A strong communication channel
I’ve never seen a client’s location as a barrier when it comes to providing the right solutions. TTI are a fantastic example of this, as I’ve been working with them long before technology got up to speed with our global economy. We have almost constant communication from week to week, both by phone and through email. But I’m also a firm believer in the value of a face-to-face meeting; I go to Munich once or twice a year to visit the headquarters and discuss what’s going with the business and discuss plans to keep the brand and visual language moving forward.
It’s been amazing to have been this constant as a creative resource as they’ve grown over the years, despite the distance. Being a part of their fantastic journey, as they continue to expand across the globe, is something I’m very proud of.
“Paul is definitely a key part of what we do and has contributed to the company’s market recognition; we have had a long standing and consistent relationship. We consider him a key resource, and his input is always very welcomed.”
— Geoff Breed, Vice President
For more information about our work with TTI, read the case study
Meet the Client – Geoff Breed, Vice President
Get in touch with HERRON + CO