“Paul is definitely a key part of what we do and has contributed to the company’s market recognition; we have had a long standing and consistent relationship.”
— Geoff Breed, Vice President
Twenty years of design evolution
TTI Europe is the world’s leading specialist distributor of passive, connector, electromechanical and discrete components to electronics manufacturers in the industrial, military, aerospace and consumer sectors.
For almost 20 years, HERRON + CO have worked alongside TTI’s marketing team in their European headquarters in Munich to provide creative assets for its 46 European sales branches across the continent. During this time we have led four major overhauls of the brand and visual language which are then applied to both print and digital collateral. Having a longstanding relationship with TTI has meant that we have been part of its evolving journey. This has given us a unique insight and knowledge into the look and feel of the brand as it relates to the company’s dynamic narrative — and helps us to keep it effective over time. Our most recent overhaul was based on the concept of origin; we took design elements from TTI’s logo and created a unique graphic style becoming a synonymous motif across the brand.
TTI has an incredible growth story, which we’ve followed since we began working with them back in 2000. They now employ approximately 6,700 people in over 133 locations across Europe, North America and Asia. While our relationship with them has changed over the years, we continue to contribute new ideas and solutions that effectively reflect the evolution of the brand. Despite the distance, we remain in constant communication with them and have a close working partnership that is built on years of consistent results.